• 🌱 Natural Retinol Alternative

    Bakuchiol & Rosehip Oil:

    Clinically proven to reduce signs of aging and rich in vitamins A & C

  • ☁️ Lightweight & Non-Comedogenic

    Squalane & Hemi-Squalane:

    Sugar-derived lipids that are fast-absorbing, ultra-hydrating and won't clog pores

  • 🌻 Healing Botanicals

    Calendula Infused Oil & Bisabolol:

    Soothing oils that reduce redness, irritation and accelerate healing

  • ✨ Rich in Antioxidants & Omegas

    Vitamin E, Rosemary CO2, Camellia, Meadowfoam & Kalahari Melon Oil:

    Nutrient-dense oils that protect skin and lock in moisture

  • 🍊 Bright & Citrusy

    Tangerine + Sweet Orange + Chamomile:

    A naturally uplifting aroma of fresh citrus with hint of soothing chamomile

Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Shop Renewal Serum

Our Skincare

Natural beeswax lip balm in white BPA free tube
Lip Balm

Lip Balm

$6.00

Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background
Natural face serum glass dropper with organic botanical oils

Renewal Serum

$54.00

Oil based serum in frosted glass bottle with dropper on a neutral background

Radiant Serum

$54.00

Who We Are

We’re a family-owned + faith-based business, created by a mom and dad of two little boys. What started as a desire to keep skincare natural, gentle, and effective for our own family has grown into a passion for sharing it with others.

With two boys who have very sensitive skin, we designed ours product to be safe, soothing, and nourishing for even the most delicate skin. We also have a deep love for moms and babies — that’s why 10% of every purchase supports pro-life organizations and local pregnancy centers.

  • ❄️ Winter Ready

    Beeswax, Cocoa, Shea & Mango Butter:

    Conditioning butters loaded with omega fatty acids, antioxidants and vitamins A, E and F that protect lips from harsh winter elements

  • 🫶 Restorative Comfort

    Bisabolol, Vitamin E, Calendula & Tamanu Oil:

    Healing powerhouse that repairs, moisturizes and soothes dry, cracked, chapped lips

  • 💧 Ultra-Hydrating

    Jojoba, Squalane, & Meadowfoam Oil:

    Lightweight oils that lock in lasting moisture for soft, hydrated lips

  • ✨ Silky Glide & Satin Finish

    Cetyl Alcohol, Broccoli, & Camellia Oil:

    A fatty alcohol and oil blend that glides effortlessly across lips, leaving a soft, natural sheen

Natural beeswax lip balm in white BPA free tube
Natural beeswax lip balm in white BPA free tube
Natural beeswax lip balm in white BPA free tube
Natural beeswax lip balm in white BPA free tube
Shop Lip Balm

seventyX seven

Family-Owned Made in the USA

Purposeful & Pure Ingredients

NO Synthetic Preservatives, Fragrances, or Colors

10% Of Every Purchase Supports Moms & Saves Babies

Cruelty-Free & Never Tested On Animals

Free US Shipping On Orders $75+

What our customers are saying

Testimonials

Jennifer W.

"I’ve been using seventyXseven products for a few months. I absolutely LOVE the products and highly recommend them! What I love most is the products contain all natural ingredients! There are no chemicals. I have sensitive, extra dry skin during the winter and the renewal serum has made my skin feel deeply nourished and so smooth! No more dry, flaky skin. After applying it to my whole face and neck it soaks into my skin like magic! The scent is light and pleasant. I apply it after washing my face at night and in the morning. After applying the serum in the morning, my makeup goes on looking so smooth. I really like the bottle and squeeze applicator it comes with so you can select how many drops of serum you need. It’s so easy and convenient.

I have also been using the natural lip balm. My lips are dry and chapped in the winter. After applying the balm my lips feel so soft. It applies so smooth, like butter."

Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background

Renewal Serum

$54.00

Cozette O.

"This beeswax lip balm is my all time favorite product for my lips. After trying countless lip balms over the years, this one has become a true staple in my routine. Light enough for daily wear but still rich enough to handle the driest days. Its keeps my lips so soft and smooth without any greasy or waxy residue."

Natural beeswax lip balm in white BPA free tube

Lip Balm

$6.00

Wendy J.

"My sensitive, mature skin has been uplifted and revitalized by the use of the renewal serum. My skin truly does feel "born again" and the dryness and dull appearance has disappeared. I am thrilled with the youthful results and my skin looks well nourished and moisturized now. An excellent product!"

Renewal serum with bakuchiol in a frosted glass dropper bottle on a luxurious beige textured background

Renewal Serum

$54.00

Wendy J.

"SeventyXSeven's luxurious lip balms glide softly onto your lips. I live in Canada and our harsh winters can make your lips feel like parchment paper. After applying the organic lip balm, I immediately experienced relief and restorative healing this product provided. I no longer have the urge to lick my lips repeatedly to moisturize them. I have tried the original and the spearmint lip balms and would highly recommend them."

Natural beeswax lip balm in white BPA free tube

Lip Balm

$6.00